![]() For 15 years, artists like Lorde, Taylor Swift, Frank Ocean, Halsey, and Grimes have built strong fan bases on Tumblr by participating in the creative communities and sharing exclusive content with the community. The Artist of the Month program is one way Tumblr is looking to its legacy of music fandom to create new engagement opportunities that put fans at the center.įebruary Artist of the Month Alicia Keys' exclusive video content is now live on. Tumblr has always been a home for musicians across all genres because its flexibility gives artists and creators the freedom to express and showcase their creativity. Tumblr creates and elevates inspirational experiences that can't be found anywhere else." By working directly with artists we're able to create bespoke experiences that engage their current and future fans through creativity, passion, and self-expression. Tumblr VP of Business Marketing & Entertainment Partnerships, Andrew Schulman stated that "We created Artist of the Month as a way for artists to connect with their fans on Tumblr directly and authentically. The content created and shared as part of AOTM will live only on Tumblr, providing the community a unique experience that can't be found elsewhere. AOTM is designed to generate organic fan love, engagement, and support for artists, harnessing fan energy to drive visibility, awareness, and interest. I think the song appeals to a lot of people because it is a situation a lot of people experience in their life and the music transports them into a whole new world of electronic sound.Artist of the Month will include exclusive video content for fans, along with a full month of exclusive engagement opportunities custom built by Tumblr and the artist such as fan art contests, artist curated playlists, Tumblr Music blog takeovers and more. The third key songwriting point that makes the song memorable is the repetition of the chord progression throughout the song adding and subtracting different instruments to shape the song and make it more interesting.Ĭlarity is one of my favorite songs because I like how the song combines both emotion and power into one song. The second key songwriting point that makes the song memorable is the chorus when Foxes repeats the main melody and lyrics. The first key songwriting point that makes the song memorable for me is choral vocal melody leading up to the drop and in the drop. The third key production move that makes the song pop is in the drop when a really strong, punchy kick drum and a really cool signature Zedd bass are added to give the song power and more depth. The second key production move that makes the song pop is the various percussive elements that are added such as a hi-hat and clock ticking. She says, “If our love is tragedy, why are you my remedy? If our love’s insanity, why are you my clarity?”. The first key production move that makes the song pop is the main instrument you hear at the beginning of the song, which is a plucky synth sound that is automated and builds as the song continues. They talk about a relationship there the vocalist is talking about a person she clings to but is conflicted about staying with the person. The lyrics are very poetic and convey a lot of emotion. The song conveys emotion in the verses (though vocals) and power in the drop and chorus (though the beat). The song then repeats the same format but the second time there is a long more drawn out build up that takes the song even higher and makes the listener even more energized. Then the same chorus vocals come back in with all the new instruments. The main instruments used in the production are synth and drums. The song is very arc shaped, starting off quiet and subdued and building to a peak at the instrumental drop. The song is one of Zedd’s more melodic tracks with more pads and easy to listen to synths, as opposed to the other songs on his release such as “Shave it Up” and “Codec” with harsher sounding synths. The song is about 3 minutes long making it a pop hit with influences from electro house and rock. Zedd was the only noted producer of the track and Foxes is the only vocalist. ![]() Anton Zaslavski (Zedd), Matthew Koma, Holly Hafferman, and Porter Robinson all contributed to writing the song. The song format is a 4 bar intro, 16 bar verse, 16 bar chorus, 16 bar instrumental break, 8 bar chorus, 16 bar verse, 16 bar chorus, 16 bar build up, 16 bar instrumental break, 8 bar chorus. The song I chose was “Clarity” by Zedd featuring Foxes. ![]()
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